Managing Marketing Information

1)         Explain the importance of learning to the company Marketing managers accept timely, reliable, and relevant information in redact to make decisions that header on enhance the companys ability to compete success skillfuly in the marketplace. training is actu every(prenominal)y important too the company because it chuck up the sponges companies to produce pukka treasure and satisfaction for customers. It is important for companies to detention up solid information in order to form and/or develop favourable products and marketing programs. Companies also command an abundance of information on competitors, resellers, and some other actors and forces in the marketplace. For congressman in the telecommunication, industries, companies need to find themselves updated about what their competitors atomic number 18 offering out there to customers. You test nowadays that cellular telephone companies l necker to be more and more confusable; the ca lling plans they offer are very alike. However, at the said(prenominal) time they try hard to amplification competitive gain by offering something that their competitor energy not have. Verizon be to attract customers for its excellent networking, on the other hand companies such as Cingular and dash who do not have such a good network tend to come up with creative programs that could be attractive to customers. Cingular for example has come up with the roll over minutes program, with which customers tin can have a bun in the oven on their remaining minutes to the next month.

also Sprint came up with something that would aloe it t o also catch the attention of customers; the! y have come up a new program that allow customers to pop off use their night time minutes from 7 p.m. rather of 9 p.m., which is the standard for other cellular phone carriers. Whether it is Verizon, Cingular, or Sprint you can see that they are all using information to gain competitive advantage and add value to their customers. 2)         Define the marketing... If you want to get a full essay, order it on our website: BestEssayCheap.com

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