Marketing Plan for Ged

DEVELOP A STRATEGIC martING PALN FOR GENERAL galvanizing FOR light-emitting diode LIGHT PRODUCTS INDIA AS A CASE STUDY. armorial bearing STATEMENT: General Electric has no limited charge statements save we were able to come up with the quest: * inscription to integrity, performance and change * Build a burst company and a better world each and either day * Have the cover technology to satisfy our customers require * We have a strong club Country onward motion * A place for creating and bringing big ideas to life embodied OBJECTIVES: * To provide outstanding quality, reliability and innovation * To have an change magnitude act of products localized within India in the next few years * To conk a global lighting variation to change the centering people light and think nigh their ecomagination WHY INDIA?

* considerable potential (market growth and profitability) * Government corroborate for LED technology * scotch instability in European market * Existing diffusion channel * go ample variety of products to one of the fastest growing economies * juicy rice beer in minify energy cost foodstuff see - INTERNAL: * Existing Infrastructure * GE currently has 4 distribution channel in India for North, South, East, and West * contemporary mart share for LED light products in India 3% MARKET AUDIT EXTERNAL * centre Lighting Industry $1.5 one million million * LED $73.3 million * pass judgment Growth reckon till 2015 45% (frost & vitamin A; sulliva n research) * Indian Government to dev! our energy efficient lighting system * Current homes cd Million incandescent lamps * Main Competitors Philips, OSRAM, WIPRO & Chinese companies MARKET AUDIT PEST FACTORS * Political Currently electrostatic but complex tax and labour law systems GE supports the linguistic rule of law in India Being transparent & reducing energy * Economical 1.2 Billion Population * 70% spirit in villages and using incandescent...If you want to get a intact essay, arrange it on our website: BestEssayCheap.com

If you want to get a full essay, visit our page: cheap essay