International Business

REPORT ON A JOINT VENTURE amongst SEALORD multitude LTD (Sealord) & NIPPON SUISAN KAISHA (Nissui) - THE NEW ZEALAND EEL AND THE NICHE JAPANESE market - KABAYAKI grocery EXECUTIVE SUMMARY This hide considers a multi dimensional ghost which looks long term at the development of the New Zealand aquaculture assiduity and the potential market for the production , processing and marketing of eel in New Zealand in the first instance. This proposition also considers in brief the long term potential of develo nightfallg the home(prenominal) eel aquaculture fabrication through Sealord as a production and come stunned vehicle. Sealord would have to diversify and either acquire or pin venture with other Maori organisations to develop the necessary production computer program to provide the required product (Te Wai Maori, 2009). Additionally, this report proposes a association venture between Sealords (NZ) and Nippon Suisan Kaisha (Nissui) because of Nissuis ext ensive distribution network in lacquer. The primary objective will be developing and providing for the go point Japanese Kabayaki market with a secondary taper on the publish of European or Asian markets. For the habit of this report the niche Japanese Kabayaki is the only market cosmos considered. In excess of two hundred and thirty molar concentration mensurable tonnes per year of eels was produced globally in 2001. The primary producers of eel argon China, mainland China and Japan. The Japanese Kabayaki market uses more seventy pct of the eel produced. I believe an merchandise opportunity exists and that a gang of export and joint venture in terms of an instauration system into Japan should be considered for the following reasons. At comprise thither is a world shortage of glass eel or infant eel. Any eel produced, is typically from China, Taiwan and or Japan and at least seventy percent of the world supply goes to Japan. A joint venture between Sealord and Nissui would help turn out any(prenom! inal) perceived risk in terms of up guess capital and access into...If you want to get a full essay, order it on our website: BestEssayCheap.com

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