Marketing Information System Essay Example | Topics and Well Written Essays - 1000 words

Marketing Information System - Essay ExamplePlace regards to distribution network maintained by companies. Toyota emphasizes on just in time (JIT) inventory control and lean operation. Place plays important role to create suitable lean operation across every the plants of Toyota. Supply chain management plays a pivotal role in maintaining a proper inventory function. Maintaining the first P (product) of marketing is the main bother for Toyota. Tsunami on March 11 has clearly impacted the car company, which has higher sales volume in Japan with respect to competitors like Nissan and Honda. The Japanese auto company has projected a profit margin of $3.5bn for next 1 year which is almost fifty percent lower than previous years projection. The company will certainly lose its position as volume leader in terms of car achievement during 2011, and might fall pot General Motors and German player like Volkswagen. Analyst forecasted drop of one percent in global sales for Toyota in the ye ar 2012. The problem is regarding the production process of Toyota. They need to integrate supply chain network with production process to counterbalance the problem. Toyota fails to create quality in production process and for this rationality they are struggling to earn respect of nurse driven European customers.Toyota failed to create safety value associated with car model for customers. According to Kelley Blue Book, value of used Toyotas is down by 3% and it will decline further 1.5% in near future. Sales volume Toyota Prius hybrid is declined due to low subscribe to among customers. Retail price of the hybrid model has touched its nadir. The company has witnessed almost sixty percent drop in retail price due to misfortunate value delivery process. Toyota cars lacks in safety, design and fuel efficiency. They need to upgrade value chain in production process (Bernstein, 2010).Reports created by government agencies or syndicated research association can be used as secondary data sources. Nielsen